Upward trend in patent litigation relating to automobiles

Jimmy/ August 4, 2022/ General

In 2011 and 2013, Beacon filed lawsuits against most of the major automotive manufacturers on these patents and to date has filed almost 70 infringement actions. The number of large NPEs operating in this area is only expected to increase. One study determined that NPE litigation in the automotive space tripled between 2010 and 2013 and has only continued to increase since then. A number of original equipment manufacturers supplying the automakers, such as Paice, Magna and Waymo, have sued the automakers.

As part of the emphasis on user interactivity, we are seeing manufacturers implementing features like Gesture control, a technology that enables users to take control of their radios through the use of hand gestures. On the current market, the BMW 7 Series has the capability to park itself without the owner’s intervention. Likewise, in 2015 Google started testing self-drive cars with remote sensing technology, where a laser was mounted on the roof to generate a 3D map of the surrounding area to navigate automatically. A greater number of gear ratios, low-weight design, and advanced dual-clutch operation, all work to deliver smooth, seamless gear changes. Meaning the Fiesta EcoBoost Hybrid delivers a more efficient and less demanding drive, particularly in stop-start city traffic.

That’s why developing and improving autonomous technologies in cars is the future. If the increase in user interactivity and autonomous features has revealed anything, it’s that the automobile industry remains committed to the vision of the self-driving car. As autonomous systems take over, consumers will expect more user interactivity as they travel. In summary, the automotive industry is on the verge of an unprecedented transformation characterised by autonomous driving, electrification and an ever-increasing demand for personalised products that enhance the wellbeing of occupants. The industry should do more to promote critical strategies for transformation. For instance, anxiety about fields remains a real problem as the range of electric cars grows.

Industry companies realize that, just like every other digital sector, they must be transformed to meet customer demands. Today’s digital trends are very impressive in the automotive industry, which is good in light of the growing appetite for digitally improved customer experience. The COVID-19 pandemic shook up the automotive industry – along with every other industry – electric vehicles were moving steadily into the spotlight. The combined annual sales of battery electric vehicles and plug-in hybrid electric vehicles tipped over the two-million-vehicle mark for the first time in 2019. This much-anticipated milestone may have become overshadowed by economic uncertainty and changed consumer priorities, but there is value in taking stock of the electric vehicle market even now. Yet another sharp drop in November’s West European diesel car sales threatens to derail the autoindustry’s obligatory efforts to comply with the EU’s tough 95g/km fleet average levels by 2021.

Electric Vehicles

Cars are completing their transformation into computers on wheels and integrating new functionalities that potentially infringe a multitude of patents in various sectors. Forward looking companies may need to adopt new strategies when contracting with components makers or parties providing new technologies, and adopt innovative legal strategies to minimise the impact of the changed landscape. Technology giants like Apple, Intel and Microsoft are devoting katespadebags.org tremendous resources toward the automotive area. For example, Intel announced that it would spend $250m on researching autonomous vehicles and earlier this year purchased Mobileye, a company with autonomous driving technology, for $15.3bn. For example, there is GasBuddy, an app which helps drivers find cheap gas, or the Spotify app that allows drivers to stream music, and apps like Google maps and Waze which are replacing in-car GPS systems.

  • Audi’s adaptive cruise control is an example of a system with a built in stop and go function.
  • Self driving cars are expected to be the next big development and fully driverless vehicles that do not need a driver at all may be on the road as soon as 2020.
  • Figure 4 shows how consumer concerns regarding BEVs have changed, and in many instances diminished, since 2018.
  • Ultimately, it’s up to all stakeholders in the automotive industry to consider how they can best serve their prioritised segments.
  • The automotive industry’s most important innovations are increasingly more about computer technology rather than more traditional components such as engines and wheels.
  • Chatbots have already proven very useful, but a great many improvements and development are necessary for the automotive industry to fill the void.

The Auto Trader Retail Price Index provides an overview of the latest price and search data from our marketplace. To help design directors and car designers see / know the newest and most significant trends – so they can see their work relative to cutting-edge leading practice, and to be able to consciously choose to develop trends or to ignore them. “We are also looking at a completely different business model for companies with mobile workforces, which has far reaching implications for the role of the traditional fleet manager, and the contract hire and fleet management sector as a whole. In fact, the PwC Autofacts team argues that the transition to the “eascy” world will be far from easy for the automotive industry. That’s the view of Autofacts, a team of PwC industry experts who provide automotive insights and forecasts to clients around the world. The car of the future is electrified, autonomous, shared, connected and yearly updated – or “eascy” for short.

Prevailing trends in the Japanese auto market

The system is sophisticated enough to be able to ascertain whether surrounding road users are cars, bicycles or motorbikes based on their speed and their movement patterns. Laser sensors have enabled autonomous technology to develop an understanding on the movement of vehicles around them. A fantastic example is using digital technology to improve online customer support.

Download report 4 2mb Five trends transforming the Automotive Industry

Edward sits within our organic growth practice and has experience working across a spectrum of strategic automotive projects. With a background in economics, Edward has experience designing and modelling both macroeconomic- and industry-level scenarios, overlaying impacts from key technological developments and supporting the development of overarching strategic direction. COVID-19 might also prove to be a catalyst for the growth of online sales within different segments. Our COVID-19–related research shows that a fifth of consumers now plan to buy their next vehicle online . This figure is consistently higher among 18- to 34-year-olds, suggesting that Segments B, C, D and E could all demonstrate a significant jump in demand for online services. The share of new car sales taken up by EVs will vary considerably across markets .

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