Why is Customer Service Important To A Business

Jimmy/ August 12, 2022/ General

Implement a range of selection assessment techniques that measure both the skills required for the job, as well as the important customer orientated behaviours. These assessment techniques can include competency-based interviews, specific job tasks and customer communication activities. Examples of these include, taking a customer enquiry, responding to a customer’s set of questions, as well as handling a customer concern or complaint. Whilst the candidate won’t necessarily have the knowledge of your products and services, you will quickly see how they engage with others.

  • Kal Tire supply, service, repair and re-tread specialist off-road tyres for earthmoving and related applications.
  • Brunel Healthcare Manufacturing Ltdare a manufacturer of vitamins, minerals and nutritional supplements.
  • For example if staff selling laptops know their features and prices, they can suggest a laptop that has features a customer needs for a price they can afford.

Consider how easy is it for your customers to make their concerns and complaints known to you. An easy process will capture the full extent of your customers’ experiences and enable you to really improve customer service. Alternatively, you could develop your own internal grandprixproducts.com customer service training programme to raise the importance of customer service, product knowledge and skills within the team. Follow your customer’s journey, from the way customers find and buy your organisation’s service and products, to billing and after sales support.

Make it easy for customers to complain

It also means responding to the customer appropriately, so they know you’re following along. There’s nothing worse than feeling as though your message isn’t getting across, which only leads to irate customers. As a receptionist, you’re the face of a business – the first port of call for customers and clients. And dealing with people – whether that’s in person, on the phone, or online – is a core part of that role. 5 ways company values are key to business success Strong company values are the foundation of any successful business.

Brand value increases through consistently delivery exceptional service to your customers. If that doesn’t highlight the importance of customer service in business, then I’m not sure what will. Ultimately, great customer support truly drives a brilliant customer experience particularly when your staff exceed customer expectations by going above and beyond the call of duty. Provide quality services which will enable you to focus on establishing and growing your business. It is committed to driving forward high-quality research about service management to achieve a real impact on its practice in both public and private sector services. Like many things today Covid has had an impact, even on our expectations, between 58% and 66% would switch brands if they felt they were not being valued.

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Undertake regular performance reviews, not just during the annual appraisal. Also consider what time frames and format work best for you and your teams. For example, daily briefings, weekly ‘check ins’, monthly one to one reviews, quarterly and half-yearly formal reviews. As a result, team members can see how they contribute to the wider customer service strategy and goals.

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